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Thu, 22 Apr 10
Facebook Critics: Does Behavioral Advertising by Any Other Name Smell as Foul?
http://www.technewsworld.com/rsstory/69829.html
Facebook CEO Mark Zuckerberg called it "the most transformative thing we've ever done on the Web," and Ginger McCall, chief counsel for the Electronic Privacy Information Center, didn't disagree. "I was stunned and shocked and somewhat awed by their brilliance," McCall told TechNewsWorld. "I watched the keynote and was just floored and excited at the same time, because this gives me lots of interesting work in the days ahead." That work will include a forthcoming complaint to the Federal Trade Commission regarding Open Graph.

Thu, 22 Apr 10
Adobe Powers Down iPhone Flash Ambitions
http://www.technewsworld.com/rsstory/69828.html
Adobe Systems has ended its efforts to secure a spot on the iPhone OS for Flash, its multimedia platform. While the company will ship its Flash-to-iPhone porting tool in its upcoming Creative Suite, it will not dedicate any more resources to the program, Mike Chambers, Adobe's principal product manager for developer relations for the Flash platform, said in a blog post on Tuesday. Adobe will instead turn its attention to mobile platforms such as Android, the Google phone operating system.

Thu, 22 Apr 10
New Google Tool Exposes Government Pushing and Prying
http://www.technewsworld.com/rsstory/69825.html
Google may have been the primary target of a sharp attack by privacy commissioners from 10 nations on Tuesday, but later that same day, the company revealed a new tool that could effectively turn the tables on those and other governments. Specifically, the company's new Government Requests tool is designed to reveal for all to see when government agencies around the world ask Google to provide them with user data or remove certain content. Currently, Brazil tops the list for both, with 291 requests to remove content and 3,663 requests for user data.

Thu, 22 Apr 10
Android Leads Garmin Down New Road
http://www.technewsworld.com/rsstory/69826.html
The Garmin-Asus partnership Wednesday announced the new Garminfone, an Android-based smartphone that will be available on the T-Mobile USA network. This 3G device has a 3.5-inch screen and will be available later this year. The Garminfone follows last year's release of the Nuvifone G60, which was not generally well-received by critics when it debuted in the U.S. last fall. The Garminfone has a customized, enhanced experience on top of Android 1.6, T-Mobile spokesperson Alexandra Trask told LinuxInsider. This includes many of the features of Android 2.1, she said.

Thu, 22 Apr 10
Where Are the Robots Taking Us? Part 1
http://www.technewsworld.com/rsstory/69813.html
Robots haunt our art and our dreams. Science-fiction author Isaac Asimov wrote a whole series of novels around the idea of robotics -- the "Robot" series, one of which was made into the movie "I, Robot." The "Terminator" movies were all big hits, and science-fiction series such as Britain's "Dr. Who" and America's own "Caprica" and "Battlestar Galactica" all have robots, more or less humanoid, in their casts. On television, the Japanese cartoon characters "Astro Boy," as well as "Transformers" and "Gundam" have been hits.

Thu, 22 Apr 10
Amarok Is Easy OSS Listening
http://www.technewsworld.com/rsstory/69812.html
Linux provides more than one way to listen to music collections. The bare-bones solution is to click on a music file from within a file manager app. The high-end approach is to playback music with Amarok. Amarok is a sound-system-independent audio player with a flexible interface that uses a browser-like design. Amarok does what a simple file manager cannot do. It lets you create playlists to maximize your music listening activities. The latest version, Amarok 2.3.0, was released on March 15.

Wed, 21 Apr 10
10 Nations Demand Online Privacy - Or Else
http://www.technewsworld.com/rsstory/69818.html
Saying they've grown increasingly impatient with online companies that pay too little heed to national privacy laws and expectations, data protection commissioners from 10 countries on Tuesday launched what they promised would be an ongoing effort to match worldwide enforcement with the growing global market in social network information. "We've seen this happening a couple of times now and we want to say, 'No, this can't go on the way it has," said Jennifer Stoddart, Canada's privacy commissioner.

Wed, 21 Apr 10
Apple's Lost iPhone an Island-Worthy Mystery
http://www.technewsworld.com/rsstory/69819.html
Maybe it's karma for the way Apple has dealt out restrictions on its App Store developers lately. Or it could be the mother of all technology marketing stunts, coming a week after a competitor releases a well-reviewed smartphone. In any event, Apple may have lost more than a prototype fourth-generation iPhone, left behind in a Silicon Valley bar by an employee whose name everyone now knows thanks to a popular tech blog. A company whose penchant for secrecy is rivaled only by those writing the last episode of "Lost" may have indeed suffered an embarrassing security breach.

Wed, 21 Apr 10
Microsoft Gives SMB Sysadmins a Place in the Cloud
http://www.technewsworld.com/rsstory/69817.html
Microsoft is targeting Realtors, insurance agencies and other small businesses that use a highly mobile, distributed workforce with Windows Intune, the new desktop management service it announced Monday. Intune, aimed at businesses with 25 to 500 PCs, offers online PC management and security in the cloud as a service. "This is a market segment where PCs tend to be unmanaged, and as a result, there's a good payback for customers that might choose to go with Intune," Al Gillen, a program vice president at IDC, told TechNewsWorld.

Wed, 21 Apr 10
Top Three IT Time-Wasters
http://www.technewsworld.com/rsstory/69807.html
The No. 1 complaint that I hear from organizations when discussing IT security is that they don't have enough resources to do everything they need to. It's no mystery why: Take an ever-increasing body of regulations and laws we need to comply with, add to it demands of customers and the business, mix in risky scenarios like home users using unmanaged equipment, and top it all off with the requirement to support every type of mobile device from BlackBerries to iPhones to Android. Let's face it, there are a lot of items that demand our time.

Wed, 21 Apr 10
The Bank, the Linux User and the 9-Month Call for Help
http://www.technewsworld.com/rsstory/69811.html
Garrett Heaton can't speak highly enough of his bank. "USAA is a FANTASTIC bank, and their services and customer service are top-notch," he says -- especially its Deposit@Home feature, which lets users scan checks for immediate deposit into their account. There's just one problem: Heaton, a N.Y.-based member of the military, is a Linux user -- and USAA's Deposit@Home feature is designed for use only on Windows and Macintosh computers.

Wed, 21 Apr 10
What's an iPhone Like You Doing in a Place Like This?
http://www.technewsworld.com/rsstory/69806.html
Wow! Who knew summer and the new iPhone would arrive so quickly? Apparently a next-generation iPhone was found on the floor of a California bar, the phone itself camouflaged by a special case fashioned to make the hottest gadget under wraps look like a run-of-the-mill iPhone 3G. Sounds implausible, yes? Not so fast. While Apple may be the most secretive consumer tech company ever spawned, mounting evidence points to legitimacy. Over the weekend, gadget site Engadget posted a photo of what appears to be the next generation iPhone.

Tue, 20 Apr 10
Liquid Silk Lets Tiny Electrodes 'Melt' Onto Bumpy Brain Tissue
http://www.technewsworld.com/rsstory/69804.html
Up to now, devices designed to measure and enhance signals routed through brain circuitry have been hampered by the complexities of the folded surface of brain tissue. However, scientists have announced the development of a brain implant that conforms so closely to the brain's surface, it "essentially melts into place," according to a study published in Nature Materials. The implant has ultra-thin electrode arrays affixed to film made from highly refined liquid silk, said team member David Kaplan, professor of biomedical engineering at Tufts University.

Tue, 20 Apr 10
School District Accused of Snapping 1,000s of Shots of Students at Home
http://www.technewsworld.com/rsstory/69805.html
In the past two months since it originally surfaced, the Blake Robbins v. the Lower Merion School District school spying case just keeps getting bigger. It turns out the Lower Merion School District took "thousands of webcam pictures and screen shots" of students in their homes using the LANRev "peeping tom" technology on school-issued laptops, according to a motion filed last week. Some 400 of those were photos of Blake Robbins alone, including shots of him partially dressed or sleeping, the motion alleges.

Tue, 20 Apr 10
Caught in the Act: The Mall Cop Approach to Network Security
http://www.technewsworld.com/rsstory/69801.html
Advances in searching through massive piles of storage data could speed up deployment of a decade-old surveillance technology to catch bad guys dedicated to breaching corporate networks. Heightened use of network forensic technology can provide network admins with the equivalent of a video camera placed within corporate computer networks. This technology allows admins to rewind through weeks of network activity to catch hackers in the act of breaking in. Breaches do not occur in isolation.

Tue, 20 Apr 10
Technologies That Could Define the Next Century
http://www.technewsworld.com/rsstory/69792.html
I'm writing this from the Volkswagen/Audi event at Stanford University in California where the German Chancellor is presenting the first robotic car designed to race, without a driver, up Pikes Peak. The event is to open the Whale; the Stanford Volkswagen Automotive Innovation Laboratory, which, somewhat sadly, came shortly after NUMMI, the last California car manufacturing site was closed. Earlier this month, I was at HP Labs and saw technology that could vastly alter how we build cities and how we create personal electronics -- as well as a potential iPad killer.

Tue, 20 Apr 10
What Songbird's Flight Means for FOSS
http://www.technewsworld.com/rsstory/69799.html
If a canary's song serves as a warning to miners, what does a Songbird's flight say about FOSS? That was the question on many bloggers' minds in recent days, as news of open source iTunes clone Songbird's decision to drop Linux support made its away across the forums. "Disheartening" was what Linuxologist blogger Rami Taibah called the decision. "A sign of things to come?" asked the TestFreaks blog. "I think it bodes ill for Songbird," said Hyperlogos blogger Martin Espinoza.

Tue, 20 Apr 10
Bento for iPad Takes the Dull Out of Data Management
http://www.technewsworld.com/rsstory/69794.html
Bento, Filemaker's personal information manager for the Mac, took the chore out of working with relational databases and made them more fun to use. That attitude imbued the versions of the program created for the iPhone, iPod touch, and now, the iPad. If the term "relational database" sends an icy impulse down your spine, don't worry. One way Bento for the iPad makes itself friendly is by excising database jargon from its glossary. Databases, for example, are "libraries." Libraries are more loveable than databases, right?

Sun, 18 Apr 10
Twitter's New Flight Plan
http://www.technewsworld.com/rsstory/69796.html
To their credit, Twitter's executives are self-aware enough to know the company has been living sort of like a trust-fund child well past its metaphorical college days. Every startup needs some time in the cradle, of course, but when you're hosting 50 million messages per day and you still don't have a revenue plan, questions start getting kind of pointed. Any business in the world has long been able to take a free ride on Twitter -- just make an official profile for your company, and suddenly you can communicate directly with customers.

Mon, 12 Apr 10
Chrome Flies Its Flash Flag
http://www.technewsworld.com/rsstory/69739.html
With Google owning YouTube, the Internet's principal delivery system for Flash-based video, it was perhaps inevitable that the company would bundle the Flash plug-in with its Chrome browser. The announcement came recently from both Google and the team developing the open source Chromium component on which Chrome is based. The move now officially places Google in contention with proponents of HTML 5, who had held out a glimmer of hope for a non-proprietary, non-plug-in video format for the standard's new VIDEO element.

Mon, 12 Apr 10
Windows and Intel Itanium: The Slow Divorce
http://www.technewsworld.com/rsstory/69745.html
It was perhaps one of the most drawn-out, painful launches in Intel's long history: the introduction last February of Tukwila, the latest generation of its Itanium 64-bit processor architecture. Not everyone in the Itanium Solutions Alliance hung on for the five-year ride, with Unisys having been its most prominent drop-out last year, citing competitor HP's dominance in the field. Microsoft held on for the entire stretch; but last week, the company announced it would not lend its support to whatever the generation after Tukwila might become.

Thu, 8 Apr 10
Researchers Achieve Breakthrough With Towel-Folding Robot
http://www.technewsworld.com/rsstory/69715.html
People can easily fold towels, but getting robots to do that has been a real challenge. That's because the robot requires a complex combination of artificial intelligence, computer vision and machine learning in order to make an orderly stack from a jumbled pile of towels. However, a research team at the University of California at Berkeley has developed software enabling a robot to fold a variety of towels that it had never before encountered.

Thu, 8 Apr 10
The Cybersecurity Problem: Much Bigger Than China?
http://www.technewsworld.com/rsstory/69711.html
By now, those who toil in the information security industry must be thinking, "another day in cyberspace, another China-related hacking incident." The latest case, revealed by researchers in the U.S. and Canada, was announced late Monday. Eight months of investigation have dragged a Web spy ring known as "Shadow" into the sunlight, but not before emails and personal information were stolen from the private and public sector in India -- including from its Defense Ministry -- along with the offices of the Dalai Lama, the United Nations and the U.S. Embassy in Pakistan.

Thu, 8 Apr 10
gEdit and Leafpad Make a Good Text-Editing Team
http://www.technewsworld.com/rsstory/69703.html
Text editors are becoming more essential in today's Web-based computing world. Gone are the days when users need hard-copy versions of their documents. Also gone are the days when documents need to be gussied up with fancy fonts and fanciful page formatting. Now HTML handles the visual tune ups for online document displays converted from text documents. For the bulk of documentation now created with computers, text displays suffice. Content is what matters.

Tue, 6 Apr 10
Google Tinkers With Buzz Privacy Again
http://www.technewsworld.com/rsstory/69696.html
In one of its biggest blunders ever, Google whipped up a storm of customer privacy complaints earlier this year when it launched its social networking service, Buzz. After making a series of changes to the profile set-up procedure during ensuing weeks, Google now is asking all of the earliest Buzz users to revisit their settings and confirm them. Starting Monday, anyone with a Buzz account that pre-dates mid-February will be asked to confirm "key Buzz settings." However, this may not be enough to save what has been a fundamentally flawed rollout.

Tue, 6 Apr 10
Asus Debuts Notebook in Search of a Niche
http://www.technewsworld.com/rsstory/69692.html
The Asus U30Jc isn't going to generate long lines at retailers. It won't touch off a best-ever/wouldn't touch it war a la that *other* recently released computing device. What the $899 machine does do, though, it seems to do pretty well. The Asus U30JC weighs in at 4.8 pounds. It is 13 inches by 9 inches -- 1.2 inches thick closed. It sports three USB ports, a built-in card reader and an integrated webcam and WiFi.It's powered by an Intel Core i3 processor running at 2.33 GHz with 4 GB of DDR3 memory, and it's rated for 9.5 hours of battery life.

Tue, 6 Apr 10
Cities Sell Themselves - and Their Dignity - for a Shot at Google Fiber
http://www.technewsworld.com/rsstory/69691.html
Nothing says "ultra-fast broadband" better than the image of four poodles dressed as the "Wizard of Oz" gang. Or a video of a man dunking himself in a tank full of sharks. Or the sight of thousands of people gathering at night and using glow-sticks to spell out the logo of a certain world-famous search engine company. When Google announced in February that it was seeking one or two cities for building out an experimental high-speed fiber-optic network, it sparked lightspeed-fast reactions from communities vying to see which could make the wackiest pitch for the company's attention.

Tue, 6 Apr 10
The iPad Launched and the World Didn't End
http://www.technewsworld.com/rsstory/69680.html
Last week was one hell of a week. We had the formal launch of the Core Wars between Intel and AMD, and a little product called the "iPad" entered the market. My biggest concern, thanks to the Lifeboat Foundation, was the Hadron Collider and whether I'd even wake up today. (Since you are reading this, I'm assuming we woke up today.) Thank goodness much of the related news had to do with April 1st pranks. Well, the iPad is here. Apple's handpicked early reviewers have been gushing about it since it launched, and OMG the world looks pretty much the same this week as it did last.

Tue, 6 Apr 10
The iPad Makes It Hard to Resist the Temptation to Gloat
http://www.technewsworld.com/rsstory/69690.html
Not since the time of Moses has there been this much anticipation and talk about a tablet. Many would say/have said/continue to say the iPad is nothing more than a big iPod touch, and while that is true from a certain perspective those people really miss the big ~~screen~~ picture. When comparing the iPod touch to the iPad, the iPod touch would only be able to fit the first two commandments and maybe part of the third on its screen, whereas, the iPad could comfortably fit all 10.

Tue, 6 Apr 10
Hacks, Counter-Hacks and the Linux-Free PS3
http://www.technewsworld.com/rsstory/69687.html
"Never get between a geek and a processor" would be an excellent maxim for tech companies to live by, but it's one that gets ignored again and again. Take Sony's latest misguided move. Not only is it what inspired Montreal consultant and Slashdot blogger Gerhard Mack to utter those sage words, but it's also what has now prompted George Hotz -- author of the original hack into the PS3 -- to vow he'll craft yet another hack to get around its latest firmware update. "A note to people interested in the exploit and retaining OtherOS support, DO NOT UPDATE," Hotz wrote.

Tue, 6 Apr 10
The iPad Has Landed: Should You Roll Out Your Web Site's Welcome Mat?
http://www.technewsworld.com/rsstory/69689.html
Apple recently cited a handful of iPad-friendly Web sites -- a small list that includes CNN, Reuters, the New York Times, Vimeo and the White House. With the iPad buzz having reached dizzying heights, it is safe to assume that most everyone who has a Web site is at least thinking about how to render it iPad-friendly as well. It may be surprising to some that it can be done in one afternoon, depending on the complexity of the site. However, if a site requires significant investment to retool it for the iPad, it might be a good idea to wait a while.

Sat, 3 Apr 10
Sharp's Next-Gen Mobile Touchscreens: 3-D for the Naked Eye
http://www.technewsworld.com/rsstory/69681.html
Japanese electronics giant Sharp on Friday unveiled a liquid crystal display touchscreen that lets viewers see three-dimensional images without special glasses. That announcement kicked off speculation that the screen will be used in Nintendo's forthcoming 3DS game console, which will have the same kind of 3-D capability. Sharp, which has been working on 3-D products since 2002, said it has improved image quality to the point where it can launch the next generation of 3-D screens. It plans to produce them for mobile devices ranging from phones to computers.

Sat, 3 Apr 10
The Great Firewall of China Will Engulf the Gutless
http://www.technewsworld.com/rsstory/69677.html
For anyone thinking that the Google-China dynasty war would be resolved quickly -- and that mutual economic concerns would ultimately force both armies to ratchet down this uniquely 21-century cyberduel -- this was the week for the rudest of awakenings. The hacking hits just keep on coming in China. Google announced that its Chinese search service encountered disruptions for most of Tuesday. What started out being explained away as a technical issue on Google's side of the Great Firewall later morphed into another example of direct interference by Chinese authorities.

Sat, 3 Apr 10
Prefab May Give Any Software Open Sourciness
http://www.technewsworld.com/rsstory/69682.html
A new tool developed at the University of Washington has the potential to make all software effectively open source -- in a way. Rather than manipulating the software's code, however, the application -- dubbed "Prefab" -- hijacks what it displays and makes it customizable. "Microsoft and Apple aren't going to open up all their stuff, but they all create programs that put pixels on the screen," explained project leader James Fogarty. "And if we can modify those pixels, then we can change the program's apparent behavior."

Sat, 3 Apr 10
Motorola's Devour: An Android Phone for Info Gorgers
http://www.technewsworld.com/rsstory/69646.html
You need spend only five minutes with Motorola's Devour smartphone to realize how appropriate its moniker is. It's an information gourmand's delight. What sets Devour apart from other Android phones is Motorola's MotoBlur software. The phone, which is offered by Verizon Wireless, allows you to funnel a host of information from email accounts and social networking sites into a single home screen on the phone. Devour will also synchronize contact information from other locations like work and online email services like Gmail.

Fri, 2 Apr 10
IBM Teams With FAA to Neutralize Cyberthreats
http://www.technewsworld.com/rsstory/69672.html
IBM is joining forces with the U.S. Federal Aviation Administration to protect the nation's civilian aviation system from the ever-growing threat of cyberattacks. They are working on building a prototype security system capable of protecting the vast amount of information flowing daily through the FAA's computer networks. This project will introduce first-of-a-kind security analytics technology, said Josyula Rao, senior manager, secure software and services, at IBM's Watson Research Center.

Fri, 2 Apr 10
Intel, Nokia Hold Their Breath as Devs Start Noodling With MeeGo
http://www.technewsworld.com/rsstory/69675.html
The MeeGo community, formed by Intel and Nokia, on Thursday released the MeeGo distribution infrastructure and operating system base to developers. Images released are Intel Atom-based netbooks; ARM-based Nokia N900; and Intel Atom-based handsets running on the Moorestown chip. The Thursday release consisted of the MeeGo distribution infrastructure and the operating system base from the Linux kernel to the operating system infrastructure up to the middleware layer, said Imad Sousou, cochair of the MeeGo Technical Steering Group.

Fri, 2 Apr 10
YouTube's New Look Draws Mostly Cheers
http://www.technewsworld.com/rsstory/69671.html
After months of planning and testing, the Internet's No. 1 video-sharing site, YouTube, launched a new look and received mixed reviews. The redesign eliminates one of the chief irritants to tubesters: clutter. "We heard from users that there are a lot of unnecessary features and clutter that could be cleaned up," said YouTube spokesperson Chris Dale. "Video is the center of our universe, and it's the center of the user's universe, and that is much clearer in this redesign than it has been in the past."

Fri, 2 Apr 10
Hohm May Keep Electric Car Charging Costs in Check
http://www.technewsworld.com/rsstory/69668.html
Spend a few minutes at Microsoft's Hohm Web site, enter a few details about your house, and it will spit out a series of recommendations about how best you can reduce your energy consumption, and maybe save some money in the process. Next year, it will be able to help some car owners to manage the power consumption of their vehicles, as well. Ford and Microsoft are partnering to bring the Hohm application to electric vehicles, beginning with the Ford Focus, the companies announced Wednesday.

Fri, 2 Apr 10
SCO Wins, Sony Switches to Linux, Pigs Take to the Skies
http://www.technewsworld.com/rsstory/69669.html
Well, it's April Fool's Day once again, and that means it's time to have some fun with recent news from the world of FOSS. For example: Did you hear the SCO Group won its six-year case against Novell? Ha! That's because it didn't -- thank goodness. And what about Sony's decision to make its PlayStation 3 platform all-Linux, all the time? Oof. We wish. Sometimes the real headlines sound like they should be practical jokes -- like that last one, in particular. Fortunately, the past few days have been awash with other genuinely good news.

Fri, 2 Apr 10
Digg Goes a Little Deeper With New iPhone App
http://www.technewsworld.com/rsstory/69651.html
Last week, there was a pretty good amount of buzz going around for Digg's new native iPhone application. Really, generating any buzz at all about any particular iPhone app can be a pretty tough task, considering how many new ones launch each week. But in this case it's not so surprising, given that Digg itself is a buzz machine -- if a link to your site gets propelled to the front page for a few minutes, you may end up getting enough hits to crash your system. Among so-called social news sites, Digg is one of the most popular, though "news" isn't the only thing you'll find there.

Thu, 1 Apr 10
Old Science Caught in New Media Whirlwind
http://www.technewsworld.com/rsstory/69666.html
The right-leaning Drudge Report made it a habit in November and December to trumpet any and all headlines relating to the "Climategate" controversy -- the story involving hacked emails attacking critics of global warming, which found their way onto the Internet. Those emails raised suspicions among global warming deniers of a conspiracy to hide or destroy climate data that would help make their case. A House of Commons inquiry cleared Jones of any possible wrongdoing, but a day later, that headline was nowhere to be found on the Drudge Report.

Thu, 1 Apr 10
Silicon Valley's Innovative Approach to Creating American Jobs
http://www.technewsworld.com/rsstory/69661.html
Silicon Valley is known for innovative ideas in technology, and now some of the area's greatest minds have come up with a new way to solve one of their biggest operational problems: securing foreign talent. It's called the "startup visa" and it's getting a lot of attention in both California and D.C., because it would help create new jobs. The idea is to issue a work visa to foreign entrepreneurs who start a company in the U.S., provided that they raise at least $250,000 from qualified U.S. investors.

Thu, 1 Apr 10
Thunar and Rox Filer: Mighty File Managers With a Difference
http://www.technewsworld.com/rsstory/69645.html
The file manager utility more than any other system app on any computing platform is the workhorse of daily computing tasks. Linux users have numerous file managers as choices. Depending on the distro, usually one or two default apps are preinstalled -- but these might not be the best options. Thunar and Rox Filer offer flexibility and features not found in other typical Linux file managing systems. Thunar is designed for the Xfce Desktop Environment, but it works natively on the Gnome Desktop as well. Rox Filer runs on multiple platforms and is an integral part of the Puppy Linux distro.

Thu, 1 Apr 10
Will the iPad Thrive in Apple's Closed Ecosystem?
http://www.technewsworld.com/rsstory/69662.html
IUGO Mobile has used Apple's iPhone to dial up a measure of success with its smartphone-based games. The development company was the first gaming outlet to get its own featured section on the iTunes for PC Store. IUGO's games are used for demo purposes in Apple Stores, and "Toy Bot Diaries" was part of the montage of games used in the first iPod touch gaming-centric TV commercial. When the ad came out, however, it wasn't Apple that let IUGO Director of Business Development Sarah Thomson know that the game would soon be seen on TVs across North America.